How to Sell a Rental Property Through Roofstock

Having successfully sold hundreds of single-family, tenant-occupied rental properties on our marketplace, we’ve streamlined the process to make the sale of investment property transparent, cost-effective and easy for both sellers and buyers.

Once you decide to list your rental home on Roofstock, here’s a brief overview of how to sell a rental property from inception to close.




1. Listing Agreement

Roofstock Realty, a subsidiary of Roofstock, works with you and multiple sources such as the HouseCanary model to help you determine a proper valuation and price point that attracts investors and generates your desired yields—all while greatly limiting the friction costs of a traditional sale.  

2. Kick-Off Call

Roofstock Realty acts on your behalf to bring all parties together, including your property manager (iyou have one). We provide scripts for property managers to communicate with the tenant, and explain routine inspections that will be taking place during the sale of an investment property. When the time is right, your property managers notify the tenant of the proceeding sale and ensure them their lease will be honored.

3. Data Collection

During the inspection and data collection process, Roofstock Realty facilitates a thorough inspection/review of the property. We’ll ask you to provide property details, tenant information (lease and payment history) and marketing photos.

4. Certification

To qualify for the Roofstock 30-day money-back guarantee, properties for sale on the Roofstock Marketplace must pass a certification process—including verification of financial information and a property inspection—prior to seller acceptance of any offer from a buyer.

5. Property Listed

Your property goes live on Roofstock’s exclusive online marketplace, complete with key metrics, a diligence vault, property highlights and much more. By selling through Roofstock, you’re actively marketing your listing to a dynamic and unparalleled network of rental property investors both large and small. At the time of listing, we also open an escrow account at a title insurance company. This way, when a purchase transaction begins, the process of transferring the title has already been initiated. 

6. Transaction

Once a browser hits that “purchase” button, our Customer Success Managers and Transaction Coordinators work with all parties to complete the transaction generally within 30 days. We’ll oversee the entire closing process and provide the buyer access to our preferred partners for financing, insurance and property management. As the seller, you’ll continue to collect rental income until the sale is finalized.


Selling your leased rental property on the Roofstock marketplace is a win-win for you, your tenants and prospective buyers. It can save you time and result in higher proceeds without the headaches. Schedule a call at your convenience to speak directly with an account executive about selling your rental property on the Roofstock marketplace:

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This article, and the Roofstock Blog in general, is intended for informational and educational purposes only, and is not investment, tax, financial planning, legal, or real estate advice. Roofstock is not your advisor or agent. Please consult your own experts for advice in these areas. Although Roofstock provides information it believes to be accurate, Roofstock makes no representations or warranties about the accuracy or completeness of the information contained on this blog.
Jennifer Pollock


Jennifer Pollock

Jennifer Pollock is a Bay Area-based lifestyle and business writer. She was previously the Editorial Lead at Square, the Lifestyle Front Page Editor at Yahoo, and the Editor in Chief of

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