Why Buy Now – 7 Reasons To Invest In Single-Family Rentals

If you’re seeking to diversify your investment portfolio away from the volatility of the financial markets, single-family rental real estate is worth a close look. Here are seven compelling reasons to invest now:

1. Single-family rental rates have grown steadily since 1985*

Even during the housing crisis of 2008-12, rent growth in the U.S. always increased. This upward trend is expected to continue at a national average of 2.8% through 2021, while 12-13% increases are projected in top rental markets like Phoenix, Atlanta, Tampa and Dallas.

2. Single-family rental returns are comparable to stocks, with far less volatility

Over the last 25 years, annual returns in the single-family rental market have been about the same as the stock market, and outperformed the bond market. The big difference: whereas financial markets have shown considerable volatility with erratic peaks and dips, the single-family rental asset class tends to be steady. 

>>Related: Single-family rentals offer strong investment alternative to stocks and bonds, with far less volatility

3. Local market dynamics are creating pockets of opportunity

While good deals remain scarce in coastal markets like Seattle, New York and San Francisco, some of the smaller real estate markets such as Tampa, FL, Tempe, AZ and San Antonio, TX are heating up. Fortunately, the Roofstock marketplace eliminates the geographic barriers to these opportunities. Note: rental markets tend to follow job growth, so do your research. A Roofstock Advisor will gladly share their insights on trends.

>>Related: 30 Real estate submarkets to watch in 2018

4. The cost of owning a home has outpaced the cost of renting

The monthly costs of owning a primary residence were up 14% in July 2018 over the previous year, according to Realtor.com’s July 2018 Rent vs Buy Report. In contrast, the cost of renting for the same period rose only 4% — and buying a home was cheaper than renting in just 35% of the nation’s counties. This bodes well for many rental markets, especially those with new job creation and the resulting population influx.

5. The future is bright for the single-family rental category

Today’s rental market represents more than 16 million households, according to Green Street Advisors. With significant demographic shifts either anticipated or under way, new renter households are expected to increase 13 million by 2030, according to the Urban Institute. As millennials leave the nest, boomers opt to move into urban centers, ethnic diversity increases, and credit tightens, the formation of renter households is positioned to outpace the formation of owner households by 4 million.

6. You can’t “time” the real estate cycle

Investors should ideally buy when prices are at a low point. But, just like the stock market, the real estate market is difficult to time. If you’re out of the housing market when prices start to trend upward again, you’ll miss the equity bump that comes with the rebound. In the meantime, if you wait, you’re missing out on months of rental income.

7. The sooner you get in, the sooner you enjoy cash flow

You don’t have to be in the upper echelons of real estate’s elite to get your foot in the door. But, like most income-generating ventures, you need to be in the game to reap the rewards. The good news? There are single-family rental properties for every budget and investment parameter on the Roofstock marketplace — whether you’re looking to spend $60,000 or $160,000. If you’re thinking of investing, get in now and get that passive income flowing.


Learn more about single-family rental investments. Our Roofstock advisors can help make investment recommendations that fit your objectives and level of experience.

Schedule a Call

*Source: John Burns Real Estate Consulting

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The Roofstock Team


The Roofstock Team

Roofstock was founded by pioneers in the single-family rental space. We've assembled a world-class team of real estate and technology professionals committed to a clear mission: Making real estate investing radically accessible, cost-effective and simple.

This article, and the Roofstock Blog in general, is intended for informational and educational purposes only, and is not investment, tax, financial planning, legal, or real estate advice. Roofstock is not your advisor or agent. Please consult your own experts for advice in these areas. Although Roofstock provides information it believes to be accurate, Roofstock makes no representations or warranties about the accuracy or completeness of the information contained on this blog.

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