A recent article from Forbes explains how branding a business builds recognition, trust, leads to better advertising, and creates loyal customers. In the real estate business, the same benefits can apply when choosing a company name.
Let’s take a closer look at the benefits of naming a real estate company, tips for choosing the right name, and 150 ideas for a real estate investing company name.
150 ideas for a real estate investing company name
Business name generator websites such as BNG and Namelix use algorithms and artificial intelligence to generate real estate investing company names by entering a few keywords.
To help jump-start the search for a great company name, here are 150 real estate company name ideas from Inbound REM, Medium, NameSnack, and The Close:
- Acuta Real Estate
- Adobe Property Advisors
- Agile Real Estate Group
- American Realty Investors
- Anchor Group Investments
- Apogee Property Advisors
- Around the Block Real Estate
- Ascent Real Estate Investments
- Atlas Realty Advisors
- AtLease Property Group
- Avenue West Real Estate
- Axis Group Real Estate
- Banyan Tree Rental
- Barrow Street Realty
- Bay Point Properties
- Beacon Homes LLC
- Black Oak Real Estate
- Blue Gold Property Advisors
- Blue Reef Properties
- Blue Sky Realty
- Blue Slate Realty
- Bluebell Real Estate
- Bold Realty
- Bond & Main Real Estate Group
- Bottom Line Investments Realty
- Brave Property Advisors
- Brick Lane Realty
- Broad Street Realty Investors
- Broadleaf Real Estate Advisors
- Buy or Sell Property Investment
- Capstone Property Trust
- Cardinal Realty
- Carpe Diem Realty
- Catbird Realty Advisors
- CenterPoint Properties
- Champion Real Estate
- Circle Point Home Group
- Citadel Partners Realty
- Closers Group Real Estate
- Coastal Premier Properties
- Cobblestone Realty Partners
- Community Real Estate Group
- Continental Real Estate
- Corsair Real Estate
- Cottonwood Real Estate
- Creative Property Investments
- Devoie Partners
- Divine Nooks Investments
- Dream Big Real Estate
- Echelon Private Client Realty
- Eco Real Estate Group
- Economy Residential Properties
- Equinox Properties
- Equitable Property Group
- Everhome Property Investors
- Excelsior Property Advisors
- Extell Real Estate
- Fair Real Estate Group
- Find-a-Rental
- Finders Group Realty NYC
- Five Doors Property Investors
- Five Star Real Property
- Flow Group Real Estate
- Fortune Team Investments
- Forward Real Estate Advisors
- Found Property Group
- Fox Run Real Estate
- Full Circle Real Estate
- Full Spectrum Realty Investments
- Future Realty Advisors
- Genius Real Property Services
- Golden Meadows Property Group
- Good Fortune Real Estate
- Granite Real Estate
- Haven Group Real Estate
- Hawk Real Estate Ventures
- Heartland Real Estate Group
- Heavenly Realty
- Heritage Property Investments
- Herringbone Realty
- Highrise Real Estate Investments
- Home & Hearth Realty
- Home City Real Estate
- HomeRiver LLC
- HomeStart
- Jasper Realty
- Keystone Realty Advisors
- Knob and Key Realty
- La Playa Property Group
- Lakeshore Real Estate
- Lamplighters Realty
- Landmark Realty Group
- Lark Homes
- Larkspur Partners Realty
- Level Real Estate Services
- Lighthouse Group Real Estate
- Magnolia Group Real Estate
- Market Realty Advisors
- Marketplace Homes
- Metro Realty Advisors
- Modern Living Realty
- Nestled Real Estate
- New Way Real Estate Investments
- Nova Group Real Estate Investment
- Oak & Stone Properties
- Olive Tree Realty
- Orchard Street Properties
- Oxford Real Estate
- Pagoda Partners Realty
- Partisan Realty Advisors
- Peak Real Estate Investment
- Perfect Realty Advisors
- Picket Fence Realty
- Pinnacle Real Estate
- Platinum Property Advisors
- Porchlight Properties
- Pride and Property
- Privet Group Real Property
- Property Experts
- Property Perfect
- Rental Leap
- Rent Click
- Residential Realty Group
- Rise Real Estate
- Rodeo Real Estate Investors
- Royal Lake Property Advisors
- Seamless Property Advisors
- Seekers Realty
- Sequoia Real Estate
- Shipwright Realty
- Silverbell Realty
- Siren Partners Real Estate
- Sovereign Realty
- Speedy Home Rentals
- Steel Realty Advisors
- Stellar Property Advisors
- Sterling Property Advisors
- Strive Partners Realty
- Summerwood Group
- Summit Property Investments
- Sunstone Property Advisors
- Sweet Life Real Estate
- The Viola Group
- Titan Real Estate
- Trust Properties
- Upside Avenue Real Estate
- Uptown Real Property
- Weathervane Group Realty
- Zenith Estates
- Zephyr Real Estate
Keep in mind that these real estate investing company names were automatically generated. Some might already be taken, so be sure to do your research first.
Benefits of naming a real estate investing company
A good real estate business name can help to create a positive first impression and make a real estate company more recognizable to tenants, lenders, and fellow real estate investors.
Rather than focusing on a specific property, a real estate investing company name should convey the potential and value of a business overall while alluding to the fact that a company is in the real estate business.
Choosing a company name can have a positive impact on a real estate business from the first day of business to the time that a real estate investor eventually decides to retire:
- Single-family rentals account for more than 1/3rd of the market, and having a great real estate investing company name can help gain more recognition.
- A company name that is related to the real estate industry – such as Roofstock, Equity Residential, Lennar Homes, and Curbed – convey the fact a company is in the real estate business and can make it easier to scale up and grow.
- The first thing prospective tenants, lenders, contractors, real estate agents, and buyers and sellers see is the name of the real estate company, so it’s important to have a company name that is powerful and memorable.
- Giving a real estate company a name can also project a professional image, create instant credibility, and attract more qualified tenants the moment a property hits the market.
How to choose the right real estate investing company name
Choosing the right company name can take a lot of time, but it’s well worth the effort, because the right name can pay dividends for years to come. Here are some pointers that will help choosing the right name a little bit easier.
Follow state laws for naming a company
Naming guidelines can normally be found on each state’s Corporation Commission or Secretary of State’s website. These databases can also be used to see if another business has already registered a name. Some states require a company to use “LLC” or “corp.” after a name if the business is a limited liability company or corporation. An investor can also search the federal trademark database to see if a name has already been registered.
Avoid a name that sounds like a competitor
Selecting a company name that is too similar to a competitor’s name can create confusion for clients and potential problems for a real estate investor.
For example, if a competitor is named “Sunset Real Estate” an investor shouldn’t choose a name like “Sunset Residential Rentals.” A new business could also be accused of trademark infringement for trying to benefit from another company’s identity.
Select a name that’s memorable and easy to spell
Pause for a moment and think about some well-known business names. The odds are that companies such as Airbnb, Amazon, Facebook, Pepsi, McDonalds, and Tesla come to mind. All of these names are short, easy to spell and pronounce, and to remember. Choosing a name that is too difficult for people can result in customers going elsewhere when they can’t find or remember a company’s name.
Search for a real estate domain name
As the list of potential real estate investing company names is narrowed down, make sure that there’s an internet domain name to go with the company name. Internet hosting companies such as GoDaddy and Namecheap make it easy to search for a real estate company domain name and to register one if it’s available.
Choose a name that reflects the company’s image
The name of a real estate investing company should also reflect the company’s brand and image. For example, prospective tenants may value attributes such as convenience, selection, service, and expertise.
Refrain from being too specific
A brand name that is too specific may have unintended consequences for a real estate investor as the business starts to grow. Choosing a name such as “Austin Rental Real Estate” may make sense if a company never plans on leaving Austin, but what happens if the business grows and expands throughout Texas or stops doing rentals? A great real estate investing company name provides enough flexibility to allow a business to grow or switch gears without having to rename the entire company.
Things to do after finding a real estate investing company name
After finding, researching, and vetting the perfect name, act fast before another investor grabs it:
- Register the company name in every state the company will be doing business.
- Reserve the domain name and choose a website to provide hosting and email service.
- Consider forming an LLC using an online service or a real estate attorney who specializes in LLCs.
- Apply for an EIN (Employer Identification Number) with the IRS to open business banking accounts, obtain the property licenses, and file annual state and federal taxes.
Final thoughts
Choosing the right real estate investing company name requires research, time, effort, and patience. But all of the upfront work can pay off in the long run. Investors look for a company name that’s memorable for tenants, mortgage lenders, and business partners, and flexible enough as a real estate business scales up and grows.
