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Former Tesla Executive Joins Roofstock Leadership Team

Tech veteran, Fiona Taylor, will lead operations for fast-growing fintech

Wednesday, January 16, 2019  OAKLAND, CA, and Dallas, TX —  Roofstock, the leading marketplace for single-family rental (SFR) investment properties, announced today the appointment of former Tesla executive, Fiona Taylor as Vice President of Operations.

Reporting directly to co-founder and CEO, Gary Beasley, Taylor will be responsible for leading the firm’s operations across its offices in both Oakland, CA, and Dallas, TX. Taylor has more than twenty years’ experience in operations and scaling companies in hyper-growth environments. Most recently, Taylor served as the Senior Director, Business Operations and Customer Service at Tesla. During that time, Taylor managed more than $13B in funds for over 75 different investment vehicles. Prior to Tesla’s acquisition, Taylor was transformational in her role at SolarCity, helping to grow the firm nearly 50x in size. Taylor has also held roles with Visa, S&P and Fitch Ratings in her tenure.

“I’m very attracted to companies that have a vision and model for transforming large industries and which are in hyper-growth mode. Real estate has been a staid industry, ripe for change, and Roofstock is a powerful innovator in this space,” said Taylor.

“The Roofstock team brings a unique approach to this market and is truly leading the technology revolution in real estate. It’s an exciting place to be, as everyone has the fire and passion of a budding startup along with the maturity and industry knowledge of seasoned experts,” continued Taylor. “I am looking forward to working closely with Gary and the leadership team to help support the firm to meet its aggressive growth plans for 2019 and beyond.”   

Launched in 2016, Roofstock is a two-sided marketplace and investment platform, connecting buyers and sellers of single-family rentals. The tech-enabled platform is leveling the playing field and creating a better way to invest in the asset class by offering new levels of transparency and efficiency. Roofstock offers cutting-edge research, analytics and insights to help both novice and experienced investors evaluate and purchase rental homes across the U.S. Roofstock finished out a record year in 2018, where it surpassed $1B in transactions closed on its marketplace, and continued to broaden its footprint, expanding into 41 markets nationwide.  

“We are thrilled to have Fiona join our team,” said Beasley. “Our firm is at an inflection point of growth and I’m confident that Fiona's extensive operations experience will help us scale effectively.”

About Roofstock

Roofstock is the leading marketplace for investing in the $3 trillion single-family rental (SFR) sector, offering SFRs in 41 markets and 23 states nationwide. The company provides all of the resources for investors to buy, own and sell real estate online, including data analytics, property management oversight and other tools. Roofstock’s transparent, innovative marketplace empowers investors to own cash-flowing SFRs, diversify their investment portfolios and build long-term wealth through real estate. Based in Oakland, Calif., Roofstock has completed more than $1 billion of property sales since launching in early 2016.

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