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Roofstock Continues Market Expansion with Investment Homes in North Carolina

Addition of North Carolina market supports continuing growth

Oakland, CA – October 6, 2016 – Roofstock ™, the first dedicated online marketplace for investing in leased single-family rental (SFR) homes, today announced its expansion into North Carolina, including the Charlotte, Winston-Salem, and Greensboro metropolitan areas.

Launched in March with an exclusive, curated inventory of certified, cash flowing rental homes in Florida, the Roofstock marketplace represents an entirely new, more efficient way to buy and sell investment homes. For sellers, properties can be sold without having to wait until tenants move out, avoiding the lost income while marketing a vacant home and the significant selling costs associated with traditional channels. For buyers, Roofstock offers a proprietary inventory of leased, certified, professionally managed homes that generate immediate cash flow and future home price appreciation potential. Homes can be virtually toured and purchased on-line, without the buyer having to be in the same geography, leveraging the extensive property diligence available pre-purchase. North Carolina is one of many key markets where Roofstock is expanding into, such as Las Vegas most recently, and Atlanta, Miami and Southern California. Other markets are expected to be added in the future as well.

“We are excited to announce that North Carolina is the tenth market to be added to our Marketplace of single-family rental homes,” said Roofstock’s CEO and co-founder, Gary Beasley. “With our inventory and transaction volumes expanding quickly, an increasing number of buyers and sellers are reaping the benefits of our Marketplace as we continue with our national expansion.”

The SFR sector is now worth $2 trillion and growing. One in 10 U.S. households rent a single-family home today, and rents have begun to rise sharply as the economy improves, according to the latest Fair Market Rents set by the U.S. Department of Housing and Urban Development. Rents for homes with three bedrooms, for example – which represent a large segment of rental houses – grew 3.4 percent in 2016. That’s up from 2.2 percent in 2015 and 1.0 percent in 2014.

SFR industry pioneers Gary Beasley, Gregor Watson, Rich Ford and Devin Wade launched Roofstock this past March on the belief that investing in SFR properties should be as easy and transparent as investing in the stock market.

Beasley is the former CEO of Waypoint Homes and co-CEO of public SFR REIT Starwood Waypoint Residential Trust. Watson is the founder of SFR investment firm 643 Capital Management. Ford, as managing director at Jefferies, was widely regarded as one of the leading investment bankers in the SFR industry. Wade is a payments and secure processing serial entrepreneur.

About Roofstock

Roofstock is the first online marketplace and community created exclusively for investing in leased single-family rental homes that generate cash flow day one. Created by investors for investors, Roofstock provides research, analytics and insights to evaluate and purchase independently certified properties at prices that reflect both market and property conditions. From viewing the homes and their diligence documents to analyzing potential returns and selecting one of our certified local property managers, Roofstock’s mission is to make real estate investing stock market simple. Roofstock headquarters are in the San Francisco Bay Area. Whether you’re looking to make your first rental property investment or building a property portfolio, make your next investment today at

Media Contact
Stacey Corso
Senior Communications Manager, Roofstock