Roofstock Surpasses $2 Billion in Property Transactions and Increases Home Sellers By 10x

These announcements come on the heels of a $210 million transaction Roofstock helped facilitate through its platform on behalf of Invitation Homes, the nation’s largest institutional owner of single-family rental properties. Roofstock’s platform is unique in that it can serve both large institutional investors and retail investors seeking to buy or sell individual homes, or even fractional shares of homes.

Roofstock’s success with investors has enabled the company to invest in itself over the last year, with multiple new hires, awards and product releases that position the company for long-term success, including:

• The soft launch of Roofstock Platform Services, which leverages REACT, the company’s proprietary Real Estate Analytic Cloud Technology. ​This robust ​Real Estate as a Service offering effectively creates the real estate investment “cloud” for investors. Roofstock Platform Services allows institutional investors with no infrastructure or experience in single-family rentals to efficiently achieve the direct real estate exposure they seek by leveraging the Roofstock platform and management infrastructure. The service will be available to new institutional investors in January 2020.
• Enhancing its proprietary data engine with an updated Neighborhood Rating system. ​To improve investors’ insight into the potential performance of individual properties, Roofstock introduced enhanced neighborhood safety and local school data into its neighborhood rating rubric. Now, the amount and type of local crime as well as the quality of local schools and other risk indicators will impact the rating of properties on Roofstock’s marketplace, giving users a more well-rounded understanding of a potential investment.
• Entrepreneur Magazine naming Roofstock as a 2019 Entrepreneur 360 award winner. Roofstock’s sound financial health, dominant position within its niche and track record of steady year-over-year improvement were key factors in securing this prestigious award, placing it among the top startups in the world according to Entrepreneur’s evaluators.
• Hiring staff critical to supporting continued growth, including a Chief Product Officer, General Counsel, Controller and Head of Retail Sales. ​In October, Ketan Babaria joined the company as Chief Product Officer to spearhead product innovation. Geoffrey Thompson joined as General Counsel, Kristine Radhakrishnan joined as Controller, and in November Amy Kirsch joined as Head of Retail Sales.