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Roofstock Accelerates Innovation with New Chief Product Officer at the Helm

Award-winning real estate investing marketplace adds former LifeLock and Capital One Head of Product Ketan Babaria to lead product innovation and transform real estate investing

Oct 16, 2019 OAKLAND, CA —  Roofstock, the leading marketplace for investing in real estate, announced the addition of Ketan Babaria to the fintech’s leadership team as Chief Product Officer. Formerly the Head of Product for Lifelock and Capital One’s D3 incubation unit, Babaria will enhance Roofstock’s current offerings and introduce new, creative ideas to accelerate the fintech’s growth and make real estate investing radically accessible.

“Ketan built his career scaling high-growth companies and breaking new ground to multiply the impact of companies and their products. He has a unique talent for combining big-picture creativity with leadership savvy and analytical rigor to turn big ideas into reality,” said Gary Beasley, CEO and Co-Founder of Roofstock.

Babaria joins Roofstock with nearly two decades of product innovation and leadership experience at financial services and consumer companies including LifeLock (acquired by Symantec), Capital One, PayPal and eBay.

As Head of Product at LifeLock, Babaria oversaw an $800+ million product portfolio and led product innovation efforts. This included launching LifeLock’s international initiative and identity protection services. Babaria also held the position of Senior Director and Head of Product at Capital One, where he pioneered a data-driven mobile product that leveraged machine learning to offer personalized recommendations to cardholders.

“Roofstock has reached an exciting phase in our growth,” said Gregor Watson, Chairman and Co-Founder of Roofstock. “Ketan will accelerate our momentum and advance our mission to make it radically simple to build wealth with real estate.”

The fintech combines the leadership savvy and entrepreneurial visions of industry veterans Gary Beasley, Gregor Watson and Rich Ford, with a cutting edge team of product innovators, data scientists and engineers. Babaria joins the team to lead product development and reimagine the future of real estate investing for a new generation of investors.

“As a real estate investor myself, I’ve seen firsthand the inefficiencies and barriers everyday investors face. Roofstock is solving a major market inefficiency and modernizing a legacy industry with a tech-enabled marketplace unlike anything else out there, said Ketan Babaria. “As Chief Product Officer, I plan to take a data-driven and customer-first approach to lead the product team and take Roofstock to the next level.”

Babaria joins Roofstock during a period of rapid innovation. The fintech made headlines in 2019 for being the first-to-market with a fractionalized investment offering in the single-family rental space, Roofstock One. With Roofstock One, accredited investors can purchase shares of fully-managed rental homes for as little as $5,000. The unique model redefines the meaning of homeownership, removes the hassles or responsibilities typically associated with direct ownership and makes property investing closer to the seamless experience of owning a stock.

“Roofstock has quickly established itself as a game-changer for real estate investors.  The addition of Ketan as Chief Product Officer to the team will undoubtedly accelerate the fintech’s already extraordinary pace of innovation and growth,” said Will Kohler of Lightspeed Ventures.

Babaria earned an MBA from the University of California at Berkeley. He also has an MS in Systems Engineering from the University of Maryland and a BS in Ocean Engineering & Naval Architecture from the Indian Institute of Technology.

About Roofstock

Roofstock is the leading marketplace for investing in real estate, offering investment properties in top The company provides all of the resources for investors to buy, own and sell real estate online, including data analytics, property management oversight, and other tools. Roofstock’s transparent, innovative marketplace empowers investors to own cash-flowing rental properties, diversify their investment portfolios and build long-term wealth through real estate.

Backed by world-class investors including Khosla Ventures, Lightspeed Venture Partners, Bain Capital Ventures, and Canvas Ventures, Roofstock has received numerous accolades for its innovations in the real estate industry, including earning a spot on the 2019 Forbes Fintech 50 list and being recognized as “Best Real Estate Platform” at the Benzinga Fintech Awards in 2018. Within two years of launch in early 2016, the Oakland, California-based company eclipsed $1 billion in transaction volume.


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