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Roofstock Launches Roofstock One, A Radically Simple Way to Invest in Real Estate

Offers investors the ability to buy shares of rental homes for as little as $5,000 each


Tuesday, February 26, 2019 OAKLAND, CA —  Roofstock, a leading marketplace for single-family rental (SFR) investment properties, announced today the launch of Roofstock One, a new investment offering that allows investors to buy shares of single-family rental homes and enjoy potential economic and tax benefits of rental home ownership, without any of the responsibilities of being a landlord.

Through the Roofstock One marketplace, investors can purchase shares in fully-managed rental homes, whereby the shares are intended to mirror the economics of direct ownership without the hassles or responsibilities typically associated with direct ownership. Roofstock One leverages Roofstock’s innovative, patent-pending approach to offer shares representing beneficial ownership of real property. Guided by its technology, data science and deep SFR sector knowledge, Roofstock identifies and acquires rental homes for their investment potential.

Financing, insurance, leasing, property management and asset management are all in-place and handled by Roofstock’s experienced team, offering investors exposure to the asset class with just a few clicks. Returns may come in the form of potential dividends, tax benefits associated with real estate ownership and price appreciation. For those homes being offered as part of the launch, Roofstock One is electing to retain a minimum 10 percent ownership interest in each fractional property for at least a year to demonstrate investor alignment.

“Investor priorities may be changing, and we recognize that the old ways of doing things may no longer apply when it comes to real estate investing,” said Gary Beasley, co-founder and CEO of Roofstock. “With Roofstock One, we’re making it frictionless and seamless for investors to reap the potential benefits of real estate investing.”

This new “invest-by-the-share” model may liberate investors from the responsibilities associated with acquiring and owning investment properties directly. Further, with a lower minimum investment threshold than whole ownership, Roofstock One allows investors to diversify across multiple properties for a lower minimum investment than it would typically take to buy a single home.

 “Given the levels of the stock market and recent volatility, SFR investments may provide some protection in the event of a down market, as rental homes have historically enjoyed rental demand even through recessionary cycles,” said Gregor Watson, co-founder and Chairman of Roofstock.

“Roofstock One exemplifies why there has been an interest in proptech these days,” said board member Matt Harris, a partner at Bain Capital Ventures. “The Roofstock team took feedback from their marketplace and designed a product for the passive investor looking for direct real estate exposure.”

Roofstock One homes are initially available in the Atlanta and Indianapolis metropolitan areas.

Investments in Roofstock One are speculative and subject to risk.  Risks include, but are not limited to general economic conditions, illiquidity, complete loss of invested capital, subject to interpretation by the courts, and risks beyond issuers control. Investments may not achieve their objective. Refer to the Summary of Terms before investing.

To learn more about Roofstock One, please visit

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